For backers
The behavioral intelligence layer between retail investors and the institutions that advise and sell to them.
Every regulated recommendation or sale should rest on evidence of what the investor can bear, what they owe and how they behave under loss. ArthSankalp builds that evidence once, keeps it current, and gives each institution an auditable record — without advising the investor and without selling their data.
Three moments
One profile underneath, one product per moment.
1 · Before a decision
InvestorDNA
A profile of what the investor can bear, what they owe and how they weigh a loss, kept as auditable evidence for the institution.
2 · Between decisions
PathGuard · planned
Life events keep the profile current, so the plan moves with the investor’s life.
3 · At the decision
BiasShield · planned
What the investor actually did is reviewed against the profile, so the adviser or institution can act before money leaves.
One loop per institution
Each institution — investment advisers first, then portfolio managers, mutual-fund platforms and AMCs, life insurers, and banks and NBFCs — runs its own loop for its own investors. The institution pays; the investor never does.
Stage
Built, pre-revenue.
The product is built and bootstrapped. Outreach to a founding cohort of SEBI-registered investment advisers begins on 15 December 2026.